Tips
Communicating Price Increases: How to Inform Customers Professionally
Price increases are inevitable. Learn how to inform customers professionally.
Rising costs, more experience - there are many good reasons to increase your prices.
When Is a Price Increase Appropriate?
- Inflation and increased costs
- More experience and better results
- Market adjustment
- Higher quality
The Right Communication
Principles
- Inform personally
- Announce in advance (4-8 weeks)
- Explain reasons transparently
- Be confident
Sample Text
Dear Ms. Müller,
As of February 1, 2026, I am adjusting my hourly rates. The new hourly rate is 95 euros (previously 85 euros).
What doesn't change: My full attention, fast response times, and the quality you're used to.
For all projects commissioned by January 31, the previous rate still applies.
Best regards Max Mustermann
Common Mistakes
- Apologizing
- Not giving a reason
- Informing too short notice
- Forgetting the added value
Dealing with Objections
- For "too expensive": offer alternatives
- For competitor comparison: emphasize unique selling points
- For long-standing customers: appreciate relationship but stay firm
New prices, new invoices? With Clever Invoice you update your prices with one click.
Frequently asked questions
How much advance notice should I give?
At least 4-8 weeks. For long-standing customers even more. For ongoing projects, wait until the project is completed.
How high can a price increase be?
5-15% are common and usually accepted. For larger increases, communicate very good reasons.