Basics
Becoming Self-Employed: The Ultimate Checklist for Founders 2025
From business registration to the first invoice - this checklist guides you through all important steps to self-employment.
The step into self-employment is exciting - and can be overwhelming. Between business registration, tax number and first invoice, there's a lot to consider. This checklist guides you through all important steps.
Phase 1: Before founding
Check business idea
- [ ] Conduct market analysis
- [ ] Define target group
- [ ] Analyze competitors
- [ ] Formulate unique selling proposition (USP)
- [ ] Create price calculation
Financial planning
- [ ] Calculate startup capital
- [ ] Determine ongoing costs
- [ ] Check financing needs
- [ ] Plan reserves for the first months
- [ ] Consider private fixed costs
Choose legal form
| Legal form | Suitable for | Liability |
|---|---|---|
| Sole proprietorship | Solo founders | Unlimited |
| GbR | Team startups | Unlimited |
| UG (limited liability) | Startups with risk | Limited to share capital |
| GmbH | Larger ventures | Limited to share capital |
Phase 2: Formal founding
Business registration (if commercial)
- [ ] Contact trade office or use online registration
- [ ] Apply for trade license (costs: 20-60 €)
- [ ] Fill out trade registration (describe activity exactly)
- [ ] Have ID/passport ready
Tip: Freelancers don't need a business registration - they register directly with the tax office.
Tax office: Tax registration questionnaire
- [ ] Fill out questionnaire online via ELSTER
- [ ] Provide estimated sales and profits
- [ ] Check small business regulation (limit: 25,000 € / 100,000 €)
- [ ] Choose cash-basis or accrual accounting
- [ ] Receive tax number (takes 2-4 weeks)
Further registrations
- [ ] IHK/HWK membership (automatic with business registration)
- [ ] Professional association (accident insurance)
- [ ] Artists' social insurance fund (if applicable)
- [ ] Commercial register (for corporations)
Phase 3: Insurance
Mandatory insurance
- [ ] Clarify health insurance (statutory or private)
- [ ] Professional association (accident insurance)
- [ ] Check pension insurance (mandatory for certain professions)
Recommended insurance
- [ ] Professional liability insurance
- [ ] Business liability insurance
- [ ] Disability insurance
- [ ] Legal protection insurance
Phase 4: Business equipment
Basics
- [ ] Open business account (separation private/business)
- [ ] Set up accounting software
- [ ] Choose invoicing software
- [ ] Email address with own domain
- [ ] Phone number (business)
Legal
- [ ] Create terms and conditions (if needed)
- [ ] Privacy policy
- [ ] Imprint (for website)
- [ ] Create contract templates
Marketing basics
- [ ] Logo and corporate design
- [ ] Business cards
- [ ] Website
- [ ] Social media profiles
Phase 5: Set up accounting
Fundamentals
- [ ] Choose accounting method (EÜR or balance sheet)
- [ ] Set up chart of accounts (SKR03 or SKR04)
- [ ] Define document organization
- [ ] Observe retention obligations (10 years)
Software decisions
- [ ] Select accounting software
- [ ] Set up invoicing software
- [ ] Connect online banking
- [ ] Hire tax advisor (optional but recommended)
First invoices
- [ ] Create invoice template with all mandatory information
- [ ] Define invoice numbering system
- [ ] Prepare e-invoicing (mandatory from 2025)
- [ ] Define payment terms
Phase 6: First steps in daily business
Customer acquisition
- [ ] Activate network
- [ ] Compile portfolio/references
- [ ] Develop acquisition strategy
- [ ] Create first quotes
Manage projects
- [ ] Get quotes confirmed in writing
- [ ] Set up time tracking
- [ ] Keep project documentation
- [ ] Issue invoices promptly
The most important deadlines
| Deadline | What? |
|---|---|
| Before starting activity | Business registration |
| 4 weeks after start | Tax office questionnaire |
| Monthly/Quarterly | VAT advance return |
| July 31 (with tax advisor: Feb. 28) | Tax return previous year |
Avoid common mistakes
Mistake 1: No separation private/business
Open a separate business account from the start. This saves a lot of trouble with the tax office later.
Mistake 2: Underestimate taxes
Set aside at least 30-40% of your income for taxes. Income tax and VAT will come for sure.
Mistake 3: No reserves
The first months can be difficult. Plan reserves for at least 6 months.
Mistake 4: Prices too low
Calculate your hourly rate carefully. As a self-employed person, you have to finance health insurance, pension, vacation and downtime yourself.
Mistake 5: No written agreements
Record all agreements in writing - quotes, order confirmations, contracts. This protects you in disputes.
Conclusion
Self-employment requires some bureaucratic steps - but with the right checklist, you keep track. Take the time to set everything up properly. A clean start saves a lot of trouble and costs later.
With Clever Invoice, you're professionally set up from the first invoice: All mandatory information is automatically correct, e-invoices are possible, and your accounting is clear from the start.
Frequently asked questions
Do I need a business registration as a freelancer?
No, freelancers (e.g., doctors, lawyers, designers, journalists, consultants) register directly with the tax office and don't need a trade license. Whether you count as a freelancer depends on your activity - in doubt, the tax office clarifies this.
How much startup capital do I need for self-employment?
This depends heavily on your industry. As a freelancer in the service sector, you often get by with a few hundred euros. Basically, you should have reserves for 3-6 months of living expenses, plus budget for basic equipment and initial marketing measures.
When must I register with the tax office?
Within 4 weeks after starting your activity, you must submit the "Tax registration questionnaire" to the tax office. This can be done online via ELSTER. You'll then receive your tax number, which you need for invoices.
Can I use the small business regulation?
Yes, if your sales in the previous year were under 25,000 € and will probably be under 100,000 € in the current year (new limits from 2025). As a small business owner, you don't show VAT - but also can't deduct input tax.
Do I need a tax advisor?
Not legally mandatory, but highly recommended. A tax advisor knows all funding opportunities and deduction possibilities, handles communication with the tax office and gives you security. The costs are often tax-deductible and pay for themselves through saved taxes.